Business Boost
★★★★★ 4.93/5 client satisfaction, measured by an independent auditor
The “Business Boost” training module focuses on enhancing commercial methodologies, processes, and strategic drive to drive business growth. This module delves into the core aspects of business development, equipping participants with the skills and techniques necessary to achieve outstanding results in their commercial efforts. The program also offers adaptability for Sales Managers to explore (Key) Account Management methodologies, including account planning, retention, and acquisition.
Business Boost equips the team. Here is what can be decided above it.
Participants will gain clarity on the distinction between factors they can directly control (commercial efforts) and those that are subject to external influences (commercial results). By recognizing this difference, they can prioritize optimizing their efforts and strategies to drive positive outcomes.
Through collaborative exercises, participants will develop well-defined and actionable plans that align with their targets and objectives. These plans will lay the foundation for a more systematic and focused approach to business development, maximizing their chances of success.
Participants will conduct a thorough analysis of past customer relationships and interactions with prospects. By identifying challenges faced and opportunities leveraged, they can extract valuable lessons to inform their future strategies and avoid repeating past mistakes.
This section will delve into the process of profiling and segmenting customers and prospects based on specific criteria such as attractiveness and competitive positioning. By creating a dynamic territory mapping tool, participants can allocate their resources more efficiently and focus on target segments with higher potential for success.
Participants will learn to systematically qualify leads and opportunities to ensure they invest their time and efforts on the right targets. Implementing a structured approach will help them prioritize prospects with the highest likelihood of converting into successful deals, ultimately improving sales efficiency and outcomes.
Prospecting on several fronts at once, digital and physical, current clients’ references and contacts met at their premises, does not hold on individual discipline alone. You need to have chosen the industry and the problem, to know the environment you are aiming at, and to have a process that brings every contact back into the sales circuit instead of leaving it in a pocket.
This is what we call the gearing: your people, your processes, your methods and your tools driving each other, with as little friction as possible. We work on this part separately, in advisory, before the training or after.
And on a real deal? Deal Coaching applies these tools to your major opportunities, with the people who own them. Discover Deal Coaching
With targeting, because that is what is most often missing: which industry, which problem, which solution, and real knowledge of the environment you are aiming at. Then with combining the fronts: digital and physical together, your current clients’ references, the people met at their premises who can open a new account. The module works on all of that. So that prospecting does not fall back on individual discipline, you need a process that brings every contact back into the sales circuit. This is what we call the gearing: your people, your processes, your methods and your tools driving each other, with as little friction as possible. We work on this part separately, in advisory, before the training or after.
By understanding it first, before prospecting it. What problems does this industry live with, what solution answers them, what are the issues of the people you want to meet. Then by combining the fronts: digital to get on the radar of the right people, physical to meet them, and your current clients’ references, as they often know someone in the industry you are targeting. The module has you build that targeting and the effort plan that goes with it, on your own targets.
By asking for them, which is the simplest and least used lever. A satisfied client rarely refers you on their own, but they almost always agree when asked well, at the right time, with a precise target in mind. The module works on that moment, the wording, and the follow-up of the people met at a client’s to get them to open a new account. That is what, over time, replaces ageing clients with new ones.
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Valorize your team and unlock their true potential. Contact us to schedule your transformative training.