Puzzle piece of Training Module Story Selling

Story Selling

The Power of Effective Storytelling

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Table of Contents

Brief overview

In the “Story Selling” training module, participants will delve into the psychology of storytelling, discover how to identify stories within their business context, master the art of crafting compelling narratives, and effectively convey them to their audience. This training equips participants with the skills to harness the power of storytelling to enhance customer engagement, strengthen relationships, and influence buying decisions.

Duration and timeline


Course content

Participants will dive into the psychology of storytelling, gaining insights into its profound effects on engaging and influencing audiences. They will learn to set up data stories, using all elements from data foundation and analysis to visual anchors. Critical steps in data storytelling will be covered, along with efficient visualization techniques to effectively convey messages.

Participants will learn to recognize decision-making stakeholders and their sensitivities. They will explore techniques to identify and discover stories within the business environment, uncovering various types of business stories that resonate with different audiences.

This section focuses on the distinctive elements that compose compelling stories. Participants will learn how to create and integrate these elements to shape coherent and impactful narratives.

Not all stories are equally effective for every context. Participants will gain the ability to select and shape stories that best align with their objectives and effectively convince stakeholders.

Participants will learn how to present stories effectively, avoid common storytelling pitfalls, and incorporate technical details when necessary. Stories will also be explored as a means to address objections and counter anti-stories.


Who should attend

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