Table of Contents
Brief overview
In the “Story Selling” training module, participants will delve into the psychology of storytelling, discover how to identify stories within their business context, master the art of crafting compelling narratives, and effectively convey them to their audience. This training equips participants with the skills to harness the power of storytelling to enhance customer engagement, strengthen relationships, and influence buying decisions.
Duration and timeline
- Typical duration: 1 day
- Tailored duration: This "Story Selling" training module can be tailored to meet your needs.
Objectives
- Understand the psychology behind storytelling and its impact on customer engagement.
- Learn techniques to uncover and identify stories in a business environment.
- Develop the ability to weave together story elements to create persuasive narratives.
- Master the art of effective storytelling to captivate and influence audiences.
- Gain strategies to address objections and counter anti-stories through storytelling.
Course content
Participants will dive into the psychology of storytelling, gaining insights into its profound effects on engaging and influencing audiences. They will learn to set up data stories, using all elements from data foundation and analysis to visual anchors. Critical steps in data storytelling will be covered, along with efficient visualization techniques to effectively convey messages.
Participants will learn to recognize decision-making stakeholders and their sensitivities. They will explore techniques to identify and discover stories within the business environment, uncovering various types of business stories that resonate with different audiences.
This section focuses on the distinctive elements that compose compelling stories. Participants will learn how to create and integrate these elements to shape coherent and impactful narratives.
Not all stories are equally effective for every context. Participants will gain the ability to select and shape stories that best align with their objectives and effectively convince stakeholders.
Participants will learn how to present stories effectively, avoid common storytelling pitfalls, and incorporate technical details when necessary. Stories will also be explored as a means to address objections and counter anti-stories.
Outcomes
- Enhanced ability to engage and influence audiences through powerful storytelling.
- Improved identification and utilization of stories in a business context.
- Proficiency in crafting persuasive narratives that resonate with stakeholders.
- Strategies to address objections and challenges using the power of storytelling.
- Increased effectiveness in countering anti-stories and driving desired outcomes.
Who should attend
- Sales Professionals and Sales Managers seeking to enhance their customer engagement skills through storytelling.
- Marketing Professionals interested in using storytelling to connect emotionally with customers and drive brand narratives.
- Customer Support Teams looking to incorporate storytelling techniques to enhance customer interactions and relationships.
- Sales Support and Account Management Professionals aiming to complement their sales efforts with effective storytelling strategies.
- Anyone involved in customer interactions, eager to harness the persuasive power of storytelling to achieve impactful results.