Three individual coaching formats, on a time-and-materials basis, applied to a real situation: a major deal, a live negotiation, or the person themselves. Each engagement starts from a written baseline, and each session ends with a dated commitment.
The field is part of all three. After preparation in session, the coach can join the customer meeting, the negotiation meeting or the manager with their team. It is the most real application of what was prepared.
For a whole team, the Sales Transformation Program combines these three coaching formats according to each person’s needs, and adds collective sessions.
Coaching works on people. Here is what works on the frame.


The full programme
A programme built around the opportunities and negotiations your people already have on the table.
The three forms of coaching below are the building blocks of this programme. It combines them over six months and adds the broad group workshops, a measured starting point, the monthly return to the group and a playbook that stays with you.
Qualification without complacency, decision-maker mapping, winning plan and dry runs, with the people who own the deal.
Quantified concessions, reading the balance of power, options worth daring, and a copilot that keeps the history of each negotiation. The coach can be in the room.
For executives, managers and salespeople: posture, communication, emotional management, motivation. Confidentiality under the ICF code of ethics.