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B2B sales training

B2B sales training in Belgium: your teams work on their real deals

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At a glance

Valorize Solutions trains B2B sales teams and the experts who sell without the title. Based in Glimes, in Walloon Brabant, we work wherever you need us: on site in Belgium and worldwide, remote or hybrid, in English, French and Dutch.

A training day with us does not start from a textbook case. It starts from what your teams are already living: their live deals, their negotiations, their competitors, their key accounts. The next day, they leave with what they prepared during the session.

Which teams?

  • B2B sales teams selling complex offers, over long cycles, to professional buyers.
  • Key account managers running a handful of strategic accounts.
  • Experts without a sales title who still face the client: presales, engineers, bankers, project managers (see sales training for experts).
  • Sales managers who want to coach their teams in the field.

What we work on

These modules combine into programmes, from the Sales Hunter Program for new business to the Sales Farmer Program for growing existing clients.

How a programme runs

Every engagement has three stages. We prepare with you: objectives, real cases, market constraints. We work with your teams, in the room and in the field. Then we follow up on application, through coaching or a review session a few weeks later.

Formats and duration

  • One- to two-day modules, in-company.
  • Multi-month programmes, with individual coaching between sessions.
  • On site at your premises, in Belgium or abroad; remote or hybrid, with equally interactive formats: breakout groups, co-creation, work on your own deals.
  • In English, French or Dutch, and in mixed-language groups when needed.

Fifteen years of experience, across a wide range of industries

For fifteen years we have worked with sales teams in very different sectors, which lets us move from one business to another without losing precision. Our clients rate our training 4.93/5 in a telephone survey of a representative sample of clients, carried out by an independent auditor in July 2026. Companies that trust us include Worldline, Engie, LCL, TheFork, Perrigo, Exclusive Networks, Würth and Baker & Baker.

Funding

For companies in the Belgian food industry (joint committees 118 and 220), our training can be co-funded by Alimento, which recognises Valorize Solutions as a training provider: up to €150 per day per participant, capped at €450 per day per group. Alimento sets the amount case by case. We prepare the file; on your side, a signature and confirming the link Alimento sends you. More about Alimento co-funding.

Frequently asked questions

Our training is always tailor-made. The price does not depend on the number of participants, but on preparation, follow-up, delivery method, scope and complexity. We are happy to give you a concrete figure as soon as we understand your situation.

We recommend around twelve people. Depending on the objective and duration, we adapt the set-up, for example with a co-facilitator.

A training day does not start from a textbook case. Before the session we collect the participants’ live deals, their negotiations, their competitors and their key accounts, and that becomes the material. Every exercise produces something usable the next day: a negotiation plan, a decision-maker map, a quantified business case. Sessions are led by practitioners who have sold.

Our programmes are delivered in English, French and Dutch. Part of our expert network also works in German, Italian, Spanish, Portuguese and Romanian, depending on the programme. We deliver on site in Belgium and worldwide on request, as well as remote or hybrid.

Among others: IT, telecoms, electronic payments, finance and private banking, pharma, medical devices, pharmaceutical and chemical distribution, food (pastry, fruit and vegetables, frozen ready meals, food supplements), manufacturing and metals, staffing and hospitality. Our experience also carries over to banking, construction, gift cards, accounting and tax services, industrial services, cosmetics, industrial cleaning, employers’ federations and the automotive industry: let’s talk.

Yes, for food industry companies under joint committees 118 and 220. Alimento contributes up to €150 per day per participant, with a cap of €450 per day per group. Valorize Solutions is listed with Alimento; the exact conditions should be checked with them.

Each participant receives a Valorize Solutions certificate of completion.

With a 30-minute conversation about your teams and objectives: getintouch@valorizesolutions.com or +32 478 67 71 76.

Discover our methodology

Let’s talk about your teams and their live deals. Contact us for a first 30-minute conversation.