Coaching · Leadership and individual support

Leadership coaching
and individual coaching.

Some situations are about neither a deal nor a negotiation, but about the person. An executive who has to lead a team through change. A manager, formerly the best salesperson, who still carries everything alone. An account manager whose communication, emotional management or motivation holds back their potential. Leadership coaching offers them an individual and confidential space, with a professional coach, to work on real situations. The coach helps the person find and mobilise their own resources, and the decision remains theirs.

What we work on together

01

Settle before acting.

Under pressure, we quickly switch to fixing, controlling, avoiding or judging. Self-leadership installs a different sequence: situation, reaction, pause, awareness, choice, action. The helicopter view helps separate the facts, the interpretation, the emotion, the intention and the useful response.

situationreactionpauseawarenesschoiceaction
02

Set the frame of the relationship.

Four building blocks make a difficult conversation possible: benevolence, respect, involvement, trust. Each has its trap: rescuing the other person, avoiding feedback, assuming involvement that is not there, trusting too early. We identify the fragile block before the conversation that matters.

benevolencerespectinvolvementtrust
03

Diagnose before deciding.

Know, want, can: does the person know what is expected of them, do they want it, do they have the means? Many management mistakes come from a problem of clarity or resources treated as a problem of motivation.

knowwantcan
04

Move from complaint to objective.

A seven-step structure frames each session: set the frame, define the objective, reveal the potential, identify and overcome obstacles, analyse the options, build the action plan, formalise the commitment.

frameobjectiveoptionscommitment

The toolbox expands with the situation: interpersonal styles, logical levels, the drama triangle, targeted questioning, active listening, coaching feedback.

Who it is for

Executives leading their team through growth, a reorganisation or a new role. Sales managers learning to coach their own team: we coach the sales coach. Salespeople and account managers who need more personal work on their communication, assertiveness, emotional management or motivation.

Our coaches

Three professional coaches,
one shared framework.

Isabelle Wats, professional coach at Valorize Solutions

Isabelle Wats

Founder of CreaCoach and creator of Coaching Évolutif©.

FR
Ethel Druart, professional coach at Valorize Solutions

Ethel Druart

Supports human and organisational development, with long experience in sales and team management.

FREN
Joëlle Verbeurgt, professional coach at Valorize Solutions

Joëlle Verbeurgt

Supports transformation and leadership.

NLFREN
Shared by all three coaches
The ICF code of ethics
Genuine coach training
Individual supervision

Meet our whole team

Confidentiality specific to professional coaching

This coaching follows the code of ethics of the ICF (International Coaching Federation). Before the first session, an agreement is made between the person being coached, the company paying for it and the coach: the objectives, each person's role, and what will be shared with the company, in what form. The content of the sessions remains confidential. What is communicated to the company is agreed in advance and validated by the person being coached. The only exceptions are those provided for by law and by the code, in case of danger to the person or to others.

This is the difference with deal coaching and negotiation coaching, where the progress of the case is shared with management, and only personal aspects remain protected.

How we work

On a time-and-materials basis, strictly one-to-one. Everything starts with a three-way meeting that sets the objective of the coaching and the rules for sharing. Sessions are regular. They usually start face to face, then often continue remotely. Each one starts from a real situation and ends with a written commitment from the person. Between sessions, the structured notes belong to the person being coached: they become their development plan.

In the field

When the person wishes and the participants agree, the coach can observe them in a real situation: a team meeting, a one-to-one, a feedback conversation. The debrief takes place the same day, in private.

What this coaching is not

  • Therapy. If a situation calls for another kind of support, the coach says so and refers to a suitable professional.
  • A tool for assessing people. Nothing said in a session is used for a human resources decision.
  • Advice where the coach decides in your place.

How it fits together

The collective version of this work is Manage & Coach, our module on the coaching posture for managers. When the subject becomes a specific deal or negotiation, deal coaching and negotiation coaching take over. And this coaching can be part of a Sales Transformation Program, dosed to your team's needs.

Frequently asked questions

What is the difference between coaching and therapy?
Coaching starts from a professional objective and a current situation, and moves towards action. Therapy heals. Our coaches know this boundary and respect it.
What will my company know about my coaching?
What was agreed in the initial agreement, and nothing else. Usually: that the coaching is taking place, its duration, and the themes you agree to share. The content of the sessions stays between you and your coach.
Are your coaches certified?
The level of certification varies from one coach to another. All of them apply the ICF code of ethics, have individually completed a genuine coach training, and work under individual supervision, as good practice in the profession requires.
How many sessions are needed?
It depends on the objective. The number of sessions is set in the initial agreement, and adjusted if needed with everyone's agreement.
Can the coaching be done remotely?
Yes, and increasingly so. An engagement usually starts face to face. After that, remote work and the tools that come with it prove very effective and productive, for the person being coached as well as for the coach.

A situation to work on? A first conversation, in confidence, is enough to see whether coaching is the right answer.

Let's talk about your situation