Valorize UP · The online training by Valorize Solutions

A training course changes nothing if it stops at the classroom door.

Valorize UP brings our training courses online. Each participant takes them at their own pace, on their own customers, and every exercise they hand in is corrected individually.

It is the same method as in our classrooms. With one difference: you can come back to it.

★★★★★4.93/5 customer satisfaction for Valorize Solutions training. Telephone survey of a representative sample of our clients, carried out by an independent auditor, July 2026.
Thirty years in the sales field · More than 150 B2B companies trained in Belgium, France, the Netherlands and Luxembourg
Preview · 1 min 18 · in EnglishWatch with sound and subtitles

Why we built Valorize UP

Since 2014, we have been training and coaching our clients’ sales teams. What we have learned is simple. What changes things is continuity. The classroom. Remote sessions. Coaching in the field. And the chance to come back to it.

For years, our limit was physical. We cannot be in every room, in every language, at the moment your teams need us. A salesperson joins in March, the next session is in October. An important negotiation comes up on a Thursday, and the trainer is with another client.

There is also the real cost of training. People often think it is the trainer and the programme. Mostly, it is the hours your teams spend away from their customers. It is not about doing more, or doing less. It is about doing it differently: for each person, where they need it.

Today, technology lets us do that. That is why we built Valorize UP.

For each person

Each participant progresses at their own level, on their own accounts.

At the right moment

When a salesperson joins, when the offer changes, when the meeting is coming up.

In their language

Videos subtitled in six languages. Exercises and feedback in the language you choose.

This is not a video library.

Valorize UP does not broadcast videos. It supports each salesperson on their real customers, and every exercise comes back corrected, with advice. In four steps, repeated for every concept.

1

You watch

A capsule just a few minutes long, subtitled in your language.

2

You do the exercise

On one of your real customers or prospects, not on a textbook case.

3

You get feedback

Individual and explained, in the language of your industry.

4

You keep your notebook

Your questions, your pitch, your numbers, your prepared objections. At the end of the course, a PDF notebook with your name on it, and a certificate.

The course, step by step

A video of under three minutes shows Value Drive on screen, step by step. The commentary is in English, with English subtitles.

Full details on the How it works page

An example of feedback

What the participant wrote · CARE question, food industry

“Are you satisfied with your current supplier?”

What the coach sends back

“Closed question, one-word answer, and you learn nothing about their line stoppages. Try: ‘When a batch is blocked at goods-in, what does it cost you, in hours and in penalties?’”

A question about consequences gets them talking about cost, not satisfaction.

The coach, and a human when it matters

The coach knows your industry. It corrects without doing the work for you. When it is not sure, it says so. And when a human is more useful than a machine, a coach from our team takes over.

The coach is an artificial intelligence, framed by our method. Like any AI, it can make mistakes. Each participant rereads what they receive and remains responsible for how they use it.

“We don’t broadcast videos. We support sales teams on their real customers. That is what we do in the classroom and remotely, and that is what Valorize UP does, fully autonomously.”

Vincent Flament, founder of Valorize Solutions

In the classroom, remotely or at your own pace. On its own or combined.

A training course is a moment. What lasts depends on what surrounds it: your people, your processes, your methods and your tools. Valorize UP is the method written down and equipped with tools, the one everyone can reopen when they need it. It fits before, during and after what we do with you.

In the classroom

One or two working days on your real situations, with your current deals.

Remote, live

The same sessions, live, via Teams or the tool you use. For teams that cannot be brought together.

Online, at your own pace

Valorize UP. Each person progresses alone, on their own customers, and every exercise is corrected.

Each of these three formats works on its own. They are at their strongest when combined.

BEFORE

A common foundation

Before a classroom programme, everyone covers the basics at their own pace. The same vocabulary for all, and the day starts further ahead.

DURING

In the classroom or remote, live

Your current deals, your negotiations, your key accounts. Nothing replaces working time together.

AFTER

Coming back to it

The participant redoes the exercise on their next customer, and finds their feedback and notebook again. The reflex sticks.

IN THE FIELD

A live deal

For a specific deal, one-to-one coaching with us, on your case.

Valorize UP was built with the same method as our classroom programmes. We started from the real situations of our participants. We tested it with real participants, corrected it, and started again. And it continues: we are in the field every day, in very different industries, and everything that makes sense goes into Valorize UP.

Our seven-step methodology →

Six sentences we hear from our clients

If one of them sounds familiar, Valorize UP was designed for you.

“We’ve just hired two salespeople and nobody has time to train them.”
→ They train on their own, on their real prospects, without tying up a senior colleague.
“My team is spread across three countries. I can’t get them together for two days.”
→ Everyone takes the course from wherever they are, whenever they can, with subtitles in their language.
“We’re preparing a classroom programme, and the team’s level is very uneven.”
→ Everyone arrives with the same basics and the same vocabulary.
“The training was good. Three months later, everyone had gone back to their old habits.”
→ Everyone can come back to it, redo the exercise and find their feedback.
“Our experts are in front of customers every day, but they don’t see themselves as salespeople.”
→ Sales for Non-Sales gives them a commercial ear, without turning them into sellers.
“I’ve got a training budget to spend and I don’t want to block out the whole team’s diary.”
→ One licence per person, with no diaries blocked out.

Two online courses, and more to come

VALUE DRIVE

Value Drive

Sell the value before the price

The core course of Valorize Solutions, taught in the classroom at more than 150 B2B companies, now online. For salespeople who cave on price the moment the buyer pushes back.

4 parts · 35 videos · 23 corrected exercises · 93 minutes of video · PDF notebook and certificate
  • Question with CARE: get the customer talking about what it costs them
  • Pitch with SIMAC: a pitch built from what the customer has just said
  • Quantify your value: five techniques, from total cost to revenue
  • Prepare objections and close without dropping the price
SALES FOR NON-SALES

Sales for Non-Sales

A customer tells you something important. What do you do with it?

For people who talk to customers without being salespeople: project managers, pre-sales, support, technicians, R&D, consultants. A simple method, the commercial ear: hear, dig, pass it on. Without becoming a salesperson.

4 parts of about an hour · 17 short videos · 12 corrected exercises, 9 of them with a coach · PDF sheet and certificate
  • Understand what the customer really buys
  • Listen before you speak
  • Ask the right questions with CARE
  • Answer an objection without becoming defensive
  • Pass it on to the right person, at the right time
COMING SOON

AI for Sales

What AI changes in a B2B sale

A short module: the basics of AI, then what it actually changes in a B2B sale.

Short module · 2 to 3 hours

Online, in the classroom, or both

Valorize UP can be taken on its own. It comes into its own as part of a wider programme. Three ways to use it with your team.

Licences for your team

One named licence per person, ordered online in a few minutes. Each participant receives their link and progresses at their own pace. From ten people, we provide a quote.

The hybrid format

Valorize UP for the basics, classroom or live remote sessions to work on your deals together, then follow-up. It is the combination we recommend when a team needs to change the way it sells for good. We build it with you.

Deal coaching

After the course, one-to-one coaching on a live deal: qualify without complacency, map the decision-makers, prepare the meeting that matters.

Let’s talk about your team. A first 30-minute conversation is enough to see what makes sense for you.

Vincent Flament, founder of Valorize Solutions and Valorize UP
Vincent FlamentFounder, trainer

Thirty years in the field, and a wish to take training out of the classroom

Valorize UP was born at Valorize Solutions. It is a brand of Valorize Solutions SRL, led by Vincent Flament and the team who run our training courses.

Thirty years in the field: first selling and leading sales teams, on negotiations that lasted months. Then, since 2014, training and coaching our clients’ sales teams. We are in the field every day, in very different industries. Every piece of feedback is read, and what makes sense goes into Valorize UP.

Read our story on Valorize UP

Frequently asked questions

What is the difference between Valorize UP and your classroom training?

The method is the same. In the classroom or remotely live, we work with your team on its real situations. With Valorize UP, each participant takes the course alone, at their own pace, on their own customers, and every exercise is corrected individually. Each format works on its own, and they all combine.

Can Valorize UP be combined with classroom or remote training?

Yes. Before a session, so that everyone starts from the same basics. Afterwards, to come back to it and keep the reflex. Or in a programme that mixes all three formats, built with you.

In which languages?

The videos are in English, subtitled in six languages: English, French, Dutch, German, Spanish and Italian. Screens, exercises and feedback are in the language you choose.

How long do you have access to the course?

Named access lasts six months. Value Drive has 93 minutes of video, plus the time for the exercises. Sales for Non-Sales takes about four hours, in four parts of about an hour each. Everyone works at their own pace.

Do you need a platform or a training manager?

No. A browser and an email address are enough, on a computer, tablet or phone. Nothing to install, no tool to buy.

What does the participant receive at the end?

A PDF notebook with their name on it, with their answers and the cases they worked on, to show their manager, and a certificate of completion. For Sales for Non-Sales, there is also a meeting preparation sheet and a signals log. The certificate is named and signed. It carries a unique ID and a QR code that lets anyone check it is genuine: the same principle as our classroom certificates. See how we issue our certificates →

Does the AI coach correct on its own?

The coach is an artificial intelligence framed by our method. Like any AI, it can make mistakes: each participant rereads what they receive and remains responsible for how they use it. When a human is more useful, a coach from our team takes over.

How does Valorize UP fit into a development plan?

As one building block among others. It provides the method, written down and equipped with tools; our classroom days, coaching and advisory put the rest in place. We are happy to discuss it in a first 30-minute conversation.

Two doors, depending on what you are looking for

Train one or more people online

Discover the courses, watch a preview, and start whenever you like.

Discover Valorize UP

Build a programme with us

Online, in the classroom, coaching, or all of these together. Let’s talk about your team and what lies ahead.

Let’s talk about your team