The Pairing KPI in Industrial Distribution: Your Most Powerful Commercial Metric

What if your biggest growth opportunity isn’t a new client, but one you already have? The Pairing KPI reveals exactly how much untapped potential is sitting inside your existing client base, and why it might be the most important metric on your commercial dashboard.
AI for Sales: the real question is not what AI can do for us

AI for Sales is not about selling with a machine, but about thinking better with a machine. An article on how AI can help sales teams become more relevant, better prepared and more impactful.
Our website now available in French and Dutch!

We’re excited to announce that our website is now available in three languages: English, French, and Dutch.
Tip #4 – Time for Mid-Year Review

We’ve reached the midpoint of 2024… time to check if your goals are on track. If not, now is the just perfect moment to act.
Sustainable chemistry and Kintsugi

Discover the unkown parallels between the chemical sector and the Japanese art of Kintsugi.
Tip #3 – Build lasting relationships

After exploring the importance of active listening and good preparation, let’s now focus on strengthening relationships.
The 5 types of sales professionals

Understanding the different types of sales professionals can help companies identify areas for improvement and growth.
Tip #2 – Preparation is key

Preparation is crucial for any successful negotiation. Often, people skip or rush this step, but being well-prepared can set you apart and give you a significant advantage.
Skiing and Sales, sliding into success

Skiing, in all its complexity, presents surprising parallels with the commercial function. Find out how your hobbies can influence your job as a seller.
Tip #1 – Practice active listening

Each month, we will share essential, immediately applicable tips. Kicking off this series, let’s focus on a crucial yet often overlooked skill: Active Listening.